Google Ads is a platform that enables businesses to display ads on Google's search results and other affiliated websites. It offers a powerful tool for businesses to reach their target audience, increase visibility, and drive traffic to their websites.
Uploading form submission conversion data to Google Ads lets you measure the effectiveness of your ad campaigns in driving desired user actions, such as lead generation for specific ad clicks. Furthermore, with enhanced conversions, you can improve conversion measurement accuracy, providing more data for optimizing your ad strategies automatically.
<aside> 📝 Note: The Google Ads integration is part of the conversion kit paid add-on. Learn more and get started here.
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First, head to Settings. Click Conversion Kit on the left side followed by Google Ads to enable tracking. This will start collecting the GCLID identifier whenever someone submits your form from a Google Ad.
Start upload. Enter the conversion name of the event you would like to register in Google Ads. Also, choose a conversion value (in USD) reflecting how much you would like Google Ads to count this conversion as.
<aside> ☑️ Important: Make sure that the conversion name you type matches a Conversion Action name (case sensitive) that is defined in your Google Ads account.
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Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. Learn more here.