What is Tag Manager

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without editing the code. It simplifies tracking and analytics for better insights and optimization.

How it works

1. Link your Fillout form to Tag Manager

First, open your Fillout form or create a new one. Then, navigate to Integrate and look for Tag Manager.

Connect a custom domain to get started. Follow the quick instructions in the next screen to enter your Google Tag Manager container ID.

<aside> 📝 Note: Only admins will be able to add a custom domain.

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2. Add triggers

In your Tag Manager Workspace, head over to Variables from the left panel and click Configure.

Tick all variables under Clicks and Forms.

Then, go back to your Workspace. Click Tags in the left panel followed by New. In Tag Configuration, we’ll choose Google Analytics. Copy and paste the Measurement ID and enter an Event Name.

Click Save in the upper right corner, then Add Trigger. Click + on the right corner and set your preferences. In our example, we’ll fire the trigger when respondents click the submit button in the Fillout form.