Passing data to your embedded Fillout form can be used to:
Add your parameter in the Settings page of your form. More information here.

Select one of the Embed options followed by Get the code. Then paste into your site.

You can optionally customize how the embed and button will look.

To pass a URL parameter to the embed, add a data-[parameter] attribute to the element in the snippet.
For example, if you’re embedding this form on your site which is a Facebook-related campaign, and you have a URL parameter of ref, you can use data-ref="Facebook". Your embedding code will look something like this: